Sport4All Allianz & Compete Proud: Together on a Mission for Inclusion at Madrid’s Pride 2024
Madrid – July 6th, 2024
This year, Allianz Spain and Compete Proud teamed up for a powerful collaboration at Madrid’s Pride 2024, advancing the mission of inclusion, visibility, and equality within both the corporate and sports worlds. With the Olympic and Paralympic Games Paris 2024 just around the corner, this partnership carried extra significance, marking a celebration of diversity ahead of one of the world’s most anticipated sporting events.
Allianz: A Global Advocate for Diversity, Equity, and Inclusion (DEI)
As a Worldwide Partner of the Olympic and Paralympic Games, Allianz has long been at the forefront of promoting Diversity, Equity, and Inclusion (DEI) across its global operations. Allianz’s commitment to fostering a workplace where every individual feels respected, valued, and free to express their authentic selves goes beyond policy — it’s embedded in the company’s culture and mission.
In Spain, Allianz has shown strong support for the LGTBIQ+ community, integrating inclusion into both its internal culture and public-facing initiatives. Allianz’s participation in the Madrid Pride Parade, complete with a vibrant float and over 30 passionate ambassadors, highlighted the company’s commitment to not only respecting but celebrating diversity. Through initiatives like these, Allianz strives to ensure that all employees and partners are empowered to live their truth, whether at work or in their personal lives.
Compete Proud: A Champion for LGTBIQ+ Athletes
The partnership between Allianz Spain and Compete Proud — an organization dedicated to advancing the visibility and inclusion of LGTBIQ+ athletes — brought together some of the most powerful voices in the sporting community. At the Pride Parade, openly LGTBIQ+ athletes, including Olympians and Paralympians, joined the celebration, marching proudly alongside Allianz’s float. This powerful display of solidarity underscores the growing acceptance and visibility of diverse athletes, reinforcing the critical message that representation matters both in the world of sports and in society at large.
As we look toward the Paris 2024 Olympic and Paralympic Games, the collaboration between Allianz and Compete Proud is more significant than ever. Together, they are advocating for a more inclusive sporting world, one where athletes of all identities feel celebrated, supported, and free to be their authentic selves on the global stage.
Allianz and Pride House Paris 2024: A Safe Space for All
In addition to supporting Madrid Pride, Allianz is proud to partner with Pride House Paris 2024, providing a safe, inclusive, and welcoming environment for LGTBIQ+ athletes, fans, and allies during the Olympic and Paralympic Games. Pride House is a dedicated space that offers visibility, advocacy, and support for the LGTBIQ+ community, allowing athletes and fans to come together and celebrate their identities in a safe and empowering atmosphere.
As a Pride House partner, Allianz is reinforcing its commitment to ensuring that the Paris 2024 Games will be a welcoming and inclusive experience for everyone. By providing a platform for LGTBIQ+ representation, Allianz is helping to create an environment where athletes and fans from all backgrounds can feel seen, heard, and respected — an important step in creating lasting change across the sports world.
A Unified Mission for the Future
The combined efforts of Sport4All Allianz and Compete Proud are a testament to the power of collaboration in promoting equality and inclusion within sports. By participating in Madrid’s Pride Parade and aligning efforts for the Paris 2024 Games, Allianz and Compete Proud are sending a clear message: Inclusion is not just a goal; it’s a movement. This partnership demonstrates that diversity and inclusivity in sports go beyond just a celebration — they’re a daily commitment to creating spaces where athletes and fans of all identities can feel truly valued.
Join Us in Celebrating Pride and Beyond
We invite you to join us on this journey toward a more inclusive world, where everyone can compete proudly, without fear of discrimination or exclusion. By supporting initiatives like Pride House Paris 2024, and advocating for LGTBIQ+ athletes at every level, we can build a sports community that celebrates diversity and empowers individuals to live their truth.
Let’s continue to move forward together, embracing the spirit of unity, pride, and respect for all. The mission doesn’t stop here — it’s just the beginning.